Fashion Week gets a new look «

    Fashion Week gets a new look

    Boston Fashion Week is getting a professional makeover. Tweet 8 people Tweeted thisYahoo! Buzz ShareThis Photos Recent Boston Fashion Weeks In a major step forward for Boston's fashion community, the city's annual Fashion Week, previously a hodgepodge of shows and parties scattered across town, will be centralized in a single tent this fall. Boston will join cities such as New York, London, and Milan, all of which host major fashion shows in opulent tents with world-class sound systems, lighting, and multiple runways. Boston's Fashion Week tent will not be the splashy, sponsor-rich equal of those fashion capitals — the tent here will be more modest and smaller, with just one runway — but those involved say it will create a more professional fashion experience in the city. “I’ve always wanted this,’’ said Jay Calderin, founder and executive director of Boston Fashion Week. “But I’ve never had the money to make a tent work, so it really had to be the community that wanted this and was willing to roll up its sleeves and contribute.’’ Boston Fashion Week organizers plan to announce the changes at a reception next Friday. Until now, Boston designers have been showcasing their clothes in locations such as hotels, malls, hair salons, restaurants, and nightclubs. Designers’ collections were often lost in the crush of partygoers who were more interested in getting to the bar than looking at clothes. With the 3,000-square-foot tent, which will sit between Mandarin Oriental and the Shops at Prudential Center, the city's fashion models will finally have a chance to sashay down a professional catwalk in a tent with proper lighting, seating, and sound system. The tent, which will hold 250 people, will host three shows a day over seven days. “For Boston to formally centralize it and bring all the appropriate elements together — tent, stage light, sound, and fashion show infrastructure — only brings more awareness, as well as credibility,’’ said Tom Julian, head of the Tom Julian Group, a fashion industry analyst in New York. “There are fashion tents in other cities that are dynamic, and those are located in mall parking lots. But it still gives the essence of what one would expect to experience if they were to come to New York.’’ Several US cities host a fashion week, from Charlotte, N.C., to Los Angeles. New York's Fashion Week, held in tents connected to Lincoln Center, is the country's largest and most prestigious, followed by Miami's Mercedes-Benz Fashion Week for swimwear. Boston's Fashion Week has lacked the prestige of corporate-driven weeks in cities such as Dallas or events like those in Providence and San Francisco, that are near nationally renowned fashion colleges. But the tent is seen as an important step in creating an identity for the week. Still, no one is suggesting that Boston will suddenly rival New York in the fashion world. New York brings in an international audience with more than 50 shows a day across the city, and the largest venue at Lincoln Center holds 2,000 spectators.

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